There is no passion to be found playing small—in settling for a life that is less than the one you are capable of living.
—Nelson Mandela



Geneviève Dorion Coupal is known in artistic circles here and abroad. From Las Vegas to Moscow, by way of Montréal, Riyadh, Miami, Paris, Cairo, Sharjah and Warsaw, Geneviève has showcased artistic talent in ever-more spectacular productions. These creative challenges drive her to aim above and beyond fads.

Passionate, committed and masterful, Geneviève truly is a reference in the arts. As creative as she is versatile, Geneviève is never shy to step off the beaten path in search of professional renewal or to work with a broad range of stakeholders to guarantee a production’s operational, artistic and financial success.

 Encompassing dance, theatre, television, film and advertising, her skills are as varied as choreography, artistic direction and stage direction. Genevieve has led creation teams for Celine Dion, le Cirque du Soleil, 7 Fingers, Star Academy, So You Think You Can Dance, The Voice, Super Bowl, Moment Factory and the Winter Olympics.

Her diverse background and shows abroad have led her to hone her skills in effective multicultural and interdisciplinary team management. As a people-person, she is skillful in building trusting relationships with artists, creators and partners, bringing out the best in each. Focused on getting results and in budget, Geneviève stands apart by her ability to showcase talent and turn visions and imagination into reality.